NOSTALGIA 2.0

Step into a world of nostalgia and let the charm of florals, summer fashion, and timeless design envelop you. Nostalgia is like a warm embrace, bringing back memories of classic styles that never go out of fashion. From cheerful aesthetics to feminine blooms, these evergreen trends evoke a sense of joy and happiness. 

Think of the elegance of artisanal hand embroidery on yarn dyed solid, check and stripe cotton fabrics, showcasing artisanal heritage craftsmanship, all designed and made in India. Our Nostalgia 2.0 collection evokes the perfect blend of tradition and contemporary style that captures the essence of remembrance with designs that take us back to simpler times when attention to detail and quality were paramount.

Whether it's vintage-inspired dresses or  whimsical floral patterns in your grandmother's home, nostalgia has the power to transport us to moments filled with happiness. The beauty of nostalgia lies in its ability to evoke fond memories while adding a touch of modernity. It's about embracing the past while staying relevant in the present. So let's celebrate all things nostalgic - from bubbly florals to classic styles - and embrace the joy they bring into our lives!

Developing our Nostalgia 2.0 collection was an easy decision, focused from a careful market study from our customers who absolutely loved our classic Nostalgia collection, making it a smashing best-seller. So we just knew we have to offer you more options, keeping the classic silhouettes and delivering it with a fresh dose of style. This collection was made to invoke a feeling of comfort, a warm hug to remind us of all the good and blossom from within. Fashion has a way to determine our mood, our mindset and set the path of our day - it builds us up and takes us on a journey of self discovery, a trust in ourselves and a boost to our self worth, it shows us a glimpse of who we used to be in our nostalgia and who we are now, a new and improved you.

Nostalgia and fashion go hand in hand, fashion always repeats itself as time plays a pivotal role in the design process. What used to be fashionable, is out-dated now, but tomorrow, you will see it back on the runway. In order to design the future, we must look back at our past, learn from it, understand it and come out from it, better and might I add, more stylish.  

A term, Nostalgia fashion, refers to a fashion trend that draws inspiration from the past, evoking feelings of nostalgia and sentimentality for previous decades or eras. It involves incorporating elements of style, clothing, accessories, and aesthetics that were popular and trendy in the past, often from the wearer's childhood or youth.

Nostalgia fashion can vary significantly depending on the generation and the particular decade being referenced. Some popular nostalgia fashion trends from different eras include:

1950s: This era is known for its classic, feminine silhouettes with full skirts, cinched waists, and petticoats. Polka dots, gingham patterns, and pastel colors were also prevalent.

1960s: The '60s brought about the mod fashion movement with bold geometric patterns, mini skirts, and shift dresses. Psychedelic prints, flower power, and bell-bottom pants also became iconic during this time.

1970s: The '70s were all about bohemian style, featuring flared jeans, fringe details, maxi dresses, and peasant blouses. Disco fashion with its glittery outfits and platform shoes also dominated the dance floors.

1980s: The '80s were characterized by bold, colorful fashion with shoulder pads, oversized tops, and neon accents. Leggings, high-waisted jeans, and graphic prints were also staples of this era.

1990s: The '90s brought a mix of grunge fashion with flannel shirts, ripped jeans, and combat boots, as well as the minimalist look with slip dresses, chokers, and crop tops.

Early 2000s: This era saw the popularity of low-rise jeans, velour tracksuits, trucker hats, and baby doll tops, as well as the rise of iconic fashion trends from TV shows and celebrities. 

Nostalgia fashion is often cyclical, with certain trends from the past resurging and becoming popular again in contemporary times. People embrace nostalgia fashion not only to celebrate the styles they loved from the past but also as a form of self-expression and a way to create a unique personal style that blends the old with the new. Designers frequently incorporate nostalgic elements into their collections, appealing to both new and older generations of consumers.

Nostalgia holds significant importance in the world of fashion for several reasons:

Emotional Connection: Nostalgic fashion allows individuals to connect emotionally with their past and relive fond memories associated with specific eras. It evokes feelings of comfort, familiarity, and sentimentality, fostering a strong bond between the wearer and the clothing.

Individuality and Expression: Nostalgic fashion enables people to express their unique identities and personal histories through clothing. It allows individuals to curate their style by incorporating elements from their favorite past eras, creating a distinct and individualized look.

Timeless Appeal: Certain fashion trends and aesthetics from the past possess a timeless quality that transcends generations. Reviving these classic styles gives them a renewed relevance and appeal, making them attractive to both older and younger generations.

Sustainable Fashion: Embracing nostalgic fashion often involves wearing vintage or second-hand clothing. This aligns with the growing sustainability movement in fashion, as it encourages recycling and reusing clothing rather than constantly buying new items.

Cultural and Historical Appreciation: Nostalgic fashion can celebrate cultural heritage and historical periods, preserving the essence of certain eras in clothing design. It allows for the continuation of cultural traditions and the acknowledgment of past fashion trends and their impact on society.

Commercial Appeal: Nostalgia can be a powerful marketing tool for fashion brands. Incorporating elements of the past into their designs can tap into consumers' emotional connections, creating a sense of familiarity and trust with the brand.

Trend Revivals: Fashion trends are cyclical, and nostalgia often drives the revival of specific styles from the past. Designers frequently reinterpret and modernize vintage fashion, bringing it into the mainstream and giving it a fresh, contemporary appeal.

Escapism and Comfort: During times of uncertainty or rapid change, people may find comfort and escapism in nostalgic fashion. Revisiting familiar styles from the past can provide a sense of stability and a retreat from the complexities of the present.

Pop Culture Influence: Nostalgic fashion often draws inspiration from iconic figures, movies, music, and pop culture moments from history. This creates a sense of connection with beloved cultural references and icons.

Creativity and Inspiration: Fashion designers frequently look to the past for inspiration, drawing on historical garments and styles to create new and innovative designs that merge the old with the new.

In summary, nostalgia in fashion has a profound impact on how people express themselves, appreciate culture and history, and consume clothing. It serves as a bridge between the past and the present, allowing individuals to wear their memories and emotions through clothing choices, while also influencing fashion trends and design innovation.

In today’s day and age, nostalgia is playing a key part in developing newer collections, marketing tactics for anniversary celebrations (Disney’s “100 Years of Wonder”), entertainment in movies and show revivals (Barbie anyone?), food and beverages (hello Campa Cola!) and fashion! 

Nostalgia embraces the beauty of simplicity and brings us back to our roots. It reminds us to slow down and appreciate the small pleasures in life. So why not embrace this joyful aesthetic and infuse it into your own style? Rediscover the timeless allure of nostalgia - where every flower becomes an ode to happiness.